About Our Company
Understand how our company provides you with high-quality services through on-site photos.
Guangzhou Fengcai Co., Ltd.
Founded in Guangzhou, China in 2007, SUPERCUTE (Guangzhou Fengcai Trading Co., Ltd.) started as a pioneer of creative lifestyle goods. Since 2013, we have devoted ourselves to one thing: designing and manufacturing original, playful kids' backpacks.
It began when our founder sewed a backpack for his daughter. That first stitch grew into a mission — to give every child high-quality companionship, and the freedom to put down the screens and explore the outdoors.
Today we are recognized as one of China's originators of shaped and novelty backpacks:
- 100+ design patents
- Protecting every original model 3,000+ retail counters
- Across China, plus strong overseas presence
- Products on sale at Flying Tiger (Belgium),GIFI (France) and Tokyo Tower (Japan)
- Exclusive distributors in Korea, France and Russia
- Licensed production experience, including Pinkfong Baby Shark and bespoke projects for Ferrari World Dubai
We bring the same originality, compliance discipline and retail-proven design to your brand — as your OEM/ODM manufacturing partner.
| Main Market | North America, South America, Western Europe, Eastern Europe, Eastern Asia, Southeast Asia |
| Business Type | Distributor/Wholesaler, Exporter, Trading Company |
| Brands | Supercute |
| Annual Sales | 10000000~50000000 |
| Year Established | 2007 |
| Export p.c | 80% - 90% |
We have a creative design team, original design, childlike interest, childlikeinnocence, children's companions; We have 18 years of product developmentexperience, familiar with the properties of various materials, matching andmanufacturing; Focus on details, quick response, to meet your customization needs.
We possess professional equipment and design expertise.We have completely automatic production lines, which make sure the quality of our products.Currently, our capacity is much bigger than the current turnout.We eager to work with customers as the OEM and ODM partner.We have the strong R&D team, production lines management and sourcing ability.
Experience our products and discuss market opportunities in person. As an active participant in over 6 global trade fairs annually, we are dedicated to direct dialogue with serious buyers to co-create successful partnerships and deliver the right solutions for the European market.
Product quality is our core focus. Every product is rigorously tested on three specialized testing stations to deliver accurate, real-world performance data, followed by two comprehensive manual screening processes. Furthermore, we hold a wide array of internationally recognized certifications and quality assurance documents, which collectively ensure the consistent excellence and safety of our products.
Service
1. OEM and ODM
We have completely automatic production lines, which make sure the quality of our products.Currently, our capacity is much bigger than the current turnout.We eager to work with customers as the OEM and ODM partner.We have the strong R&D team, production lines management and sourcing ability.
2. Samples request
After customers confirmed our specification, we are very glad to provide samples for testing and qualification.The sample order is needed before we release to our factories. Small orders are acceptable!
3. Warranty
All the battery packs with 1 years warranty for free.
4. Quick response
Feedback with customer's email within 12H.
5. Quick delivery
5-7 working days for the in-stock samples, 15-30 working days for thr OEM backpack.
6.Quality Certification
We have passed IS09001, CE,CPC, Rohs,REACH.
Why Brands Choose SUPERCUTE
Original, patent-protected designs
● — Stand out on the shelf with zero copycat risk for your brand.
Retail-proven
● — Our designs already sell at Flying Tiger, GIFI and other major retailers in Europe and Asia.
One-stop OEM/ODM service
● — Design, sampling, production, QC and logistics from a single accountable partner.
EU/US compliance focus
● — Designed from day one for safe, smooth entry into European and American markets.
Fast sampling, fast answers
● — A dedicated project manager and short, clear communication on every order.
Total flexibility
● — Shape, color, material, logo, hardware and packaging customized to your brand.
Licensing experience
● — Official licensed production (Baby Shark) and high-profile custom work (Ferrari World Dubai) done right.
One Partner, Every Step of the Way
OEM
● — We produce your design to exact specification: shape, materials, colors, logo, packaging.
ODM
● — Choose from our library of 100+ patent-protected designs and rebrand them as your own.
Custom Design
● — Our in-house designers develop exclusive new shapes for your market, from trend research to final prototype.
Licensing & Special Projects
● — Experienced in licensed character products (Baby Shark) and bespoke projects for world-famous brands (Ferrari World Dubai).
Manufacturing Process
How We Make It
1 · Design & Development In-house designers turn your brief — or our trend research — into sketches, 3D models and production-ready drawings.
2 · Sampling We build physical prototypes with your materials, colors and logo. You approve before we ever cut production fabric.
3 · Material Sourcing Only certified, child-safe materials: rigid EVA for structure, soft plush for comfort, grippy silicone for durability, and eco-friendly Tyvek for a unique crinkle finish.
4 · Production Experienced lines cut, stitch and assemble with precision. Our signature three-layer construction delivers shape retention, comfort and long-term durability in every bag.
5 · Quality Control In-line checks at every stage, plus a final AQL inspection before anything is packed.
6 · Packing & Shipping Careful packing, complete export documentation and on-time dispatch to your warehouse or port.
Quality Control
Quality You Can Trust
Incoming material inspection
● — Every fabric, zipper, buckle and component is checked on arrival, before it enters production.
In-process QC
● — Step-by-step checks during cutting, stitching and assembly catch issues at the source.
Final AQL inspection
● — Random sampling against international acceptance standards before shipment.
Safety compliance
● — Products are engineered to meet
EN71 (EU), CPSIA & ASTM F963 (US),CE,REACH,ISO9001,ROHS.
and
REACH
requirements. Our purely mechanical designs contain no batteries or electronics — fewer components, fewer compliance risks.
Durability testing
● — Stitching strength, zipper cycle, weight-bearing and drop tests on every new model.
Full traceability
● — Every batch can be traced from materials to finished carton.
Guangzhou Fengcai Co.,Ltd (SUPERCUTE) was estabished in 2007,With over 19 years of experience in the infant and toddler industry, we have learned a lot from our clients and grown a lot during this process.we have been recognized and supported by our customers.For more than 87% of the fitting sampleswere successfully put into mass production.95% of our customers we achieved a salesincreaseof more than 200%.
Several business directors all have over 8 years of service experience.
